Brand Strategy Manager
US$104,000 – US$156,000 / yr base salary
Posted 10 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
| Base salary | US$104,000 – US$156,000 / yr |
|---|
Field of studyBusiness, Communications, Marketing (or related)
Study levelBachelor's
Grant Thornton is seeking a Brand Strategy Manager to join the team. Approved office locations can be found below.
The opportunity
Grant Thornton Advisors is expanding across more than 20 markets, with new firms continuing to join the group. This creates significant brand strategy work: developing propositions, shaping brand architecture, naming new offers and determining how acquired firms transition.
As Brand Strategy Manager, you will shape the group’s positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare brand architecture, naming and acquired-brand recommendations and develop the employee value proposition. The role reports to the Director, Brand Strategy.
What you will do
Brand story and positioning
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Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets
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Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent
Propositions and messaging
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Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams
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Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction
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Turn approved strategy into clear creative briefs and keep the agreed direction intact through development
Brand architecture and naming
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Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions
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Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications
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Partner with Legal throughout, so trademark and regulatory advice shapes each recommendation from the start
M&A brand strategy
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Assess the brand equity of firms joining the group and recommend how each brand transitions, from the end state through to the approach and timing
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Develop the positioning and core messages for acquisition announcements, connecting each new firm clearly to the wider group
Employer brand