Head Of Marketing

Company Description

For 35 years, we have been helping companies grow. It is a path that we know well. When Radius started its business in 1990, it was running a successful fuel SME in the North West of England. Today, we are a global business services company operating in 19 countries on five continents.

Our mission is to help businesses of all sizes adapt to market changes and take advantage of the opportunities that come with them.

We differentiate ourselves by our ability to provide SMBs with fleet and connectivity products and services in a single solution, as well as customised solutions for enterprise-level businesses.

Job Description

Contract Type: Fixed Term - Maternity Cover

Location: Essen (NRW) - in office 5-days per week

We are seeking a dynamic and results-oriented Head of Marketing to lead and drive our growth marketing strategy. This role will oversee all outbound sales campaigns, inbound lead generation, and digital marketing efforts to fuel sustainable business growth.

The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing cross-functional teams, and scaling customer acquisition through innovative digital strategies. You will work closely with sales, product, and leadership teams to accelerate top-line revenue growth and increase customer engagement.

Key Accountabilities

Outbound Sales Campaigns:

• Develop and execute targeted outbound sales campaigns to generate high-quality leads and opportunities.
• Collaborate with the sales team to align messaging, identify ideal customer profiles, and optimise lead nurturing tactics.
• Manage the end-to-end process of outbound initiatives, including email campaigns, cold calling strategies, LinkedIn outreach, and direct mail efforts.
• Analyse campaign performance and continuously refine strategies to improve conversion rates and ROI.

Inbound Lead Generation:

• Lead and optimise inbound lead generation efforts through content marketing, SEO, paid media, webinars, events, and partnerships.
• Develop multi-channel marketing strategies to attract and convert leads at various stages of the funnel.
• Oversee the creation of compelling landing pages, blog content, and resources that drive organic search traffic and engagement.
• Ensure lead capture processes, scoring models, and nurturing workflows are effective and aligned with the sales pipeline.
• Digital Marketing Oversight: