Cluster Marketing Manager

Company Description

Want to join a company with a century-long tradition of innovation and entrepreneurial spirit that pushes the limits of the smart lighting industry? A company that requires employees to broaden their expertise to not only light urban environments but also deliver services for engaging and interactive public spaces. With a rich heritage in engineering, environmentally, economically, and socially sustainable lighting has always been part of our DNA. With connectivity more vital more ever, as Experts in Lightability™, we propose lighting infrastructure that will play a pivotal role in building Smart Cities. A family-owned Belgian company with headquarters in Brussels, we are present in over 70 countries on 5 continents.  
Will you take the challenge? Let’s light up the future together! 

Job Description

The Cluster Marketing Manager Central and Eastern Europe is responsible for defining, driving and executing the marketing strategy across the cluster, including setting the growth direction and priorities (content, assets, activations, etc.) to support country sales strategies and achieve commercial ambitions.  

The role ensures that European marketing strategies and centrally developed marketing assets are effectively adapted, activated and deployed at cluster level, taking into account local market dynamics, customer expectations and competitive environments. 

Acting as the bridge between the European Marketing team and local sales organizations, the Cluster Marketing Manager translates commercial objectives into impactful marketing plans that generate awareness, engagement and qualified leads. The role focuses on marketing planning, market insights, growth strategy activation and performance measurement. 

Marketing Strategy & Planning 

• Develop and implement the annual cluster marketing plan aligned with European strategy and cluster business priorities 
• Ensure marketing priorities fully support commercial objectives and growth targets in the cluster. 
• Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers.  
• Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies.  
• Identify local market specificities, trends and customer expectations to refine value propositions 

Market Insights & Positioning 

• Co-develop with the Regional Business Segment Manager structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…)  
• Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.