B2C Marketing Project Manager
Posted 7 Oct 2026
Advertised as “B2C Marketing Project manager - (M/W/X)”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.
📄 JOB DESCRIPTION
- Within the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms
- You will be responsible for multiple projects or business scopes across all countries of the Group
🎯 TASKS
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B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs
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Offer mix topics & Daily attractivity topics :
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Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee)
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Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy)
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Ensure visibility & traffic allocation of Veepee products
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Ensure creative and performing marketing support
- B2C Activation & Animation Plan
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Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base
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Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance
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Conduct competitive market watch and benchmarking
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Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools
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Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)
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Analysis and reporting of project's performance to measure their effectiveness
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Record budgetary expenses related to events while ensuring their ROI
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Veepee Products & Business