Marketing Associate

Company Description

Connecting your potential with possibility at SEEK

At SEEK, we work with heart. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We make a positive impact on a truly global scale and our world-class technology solutions connect more people to relevant employment and education opportunities. The work we do impacts people’s lives when it matters.

We value and celebrate the diversity of our employees who rise to the challenge to contribute to the success of our organisation. It’s a fast-paced and supportive environment where everyone is passionate about our common purpose and where our people can create enriching and exciting careers. Our future potential is your opportunity.

‘Our SEEK’

At SEEK our biggest asset is our people, and we are proud of our community of valued, talented and diverse individuals who really know their stuff. Our culture statement, Our SEEK, is all about what makes SEEK unique and a little bit different. Our SEEK clearly outlines the Principles and the Behaviours of our best people, which include:

• Passion: we are passionate about SEEK, our purpose, our customers and our community
• Team: we care about each other and collaborate to achieve together
• Delivery: we execute with excellence and achieve great results
• Future: we think and act for the long term

The Role

As a Senior Marketing Associate in SEEK's APAC Customer Engagement team, you'll design and manage automated, multi-channel hirer journeys that directly shape how businesses across 8 markets experience SEEK. Reporting to the Marketing Manager – Customer Lifecycle, you'll work across 15 customer journeys — solving real hirer pain points through email, WhatsApp and Viber, powered by Salesforce Marketing Cloud. You'll collaborate closely with product, commercial, business operations and sales to translate data insights into impactful lifecycle experiences. This role has no direct reports.

The Team

The APAC Customer Engagement team has 14 members across three functions: Customer Engagement, Platform Operations and Planning. This team is part of the broader APAC Marketing function which has ~160 people across 8 markets. In this role you’ll contribute to wider marketing and cross-functional working groups. This role has no direct reports.  

Job Description

• Design and manage automated, multi-step customer journeys across relevant lifecycle stages
• Own day-to-day journey health monitoring — tracking volumes, engagement and conversions to surface issues and opportunities
• Use performance and customer insights to recommend and prioritise journey optimisations
• Translate customer insights, business requirements and pain points into journey briefs, audiences, messaging and channel plans
• Build and manage audience segments using customer data and behavioural triggers
• Partner with technical platform teams to resolve data, integration, automation and deployment issues
• Support journey roadmap development across 8 APAC markets in collaboration with the Marketing Manager

Qualifications

• Proven experience in marketing and using enterprise marketing automation software (Salesforce Marketing Cloud preferred)
• Expertise in building complex, multi-step, multi-channel customer journeys end to end
• Experience with segmentation, personalisation, customer data and behavioural triggers
• Proven ability to monitor journey performance, interpret results and turn insights into action
• Working knowledge of audience management, automation workflows, email deployment and reporting
• Strong stakeholder management skills with the ability to align priorities across cross-functional teams

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with a diverse group of backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable approach but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

SEEK is committed to operating sustainably and is preparing for the impacts of climate change and the transition to a low-carbon future, and is working to minimise its environmental impacts which includes a long-term emissions reduction target of net zero by FY2050.