Partnership Growth Analyst

About PayJoy   PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life.  PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.   This role
The Partnership Growth Analyst is responsible for executing and optimizing customer communications across the customer lifecycle. This role supports the planning, execution, and performance analysis of multi-channel campaigns that improve customer acquisition, activation, engagement, retention, and reactivation. Working closely with Marketing, Product, Operations, Risk, Data, and Commercial teams, the analyst helps deliver personalized, data-driven communications that enhance the customer experience and drive business results. 

Responsibilities

• Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels.

• Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.

• Create customer-centric messaging and value propositions aligned with business objectives.

• Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns.

• Monitor campaign performance and identify optimization opportunities through reporting and A/B testing.

• Analyze customer behavior and funnel performance to identify communication opportunities and friction points.

• Maintain campaign calendars, documentation, and communication best practices.

• Support promotional launches, product releases, and commercial initiatives through targeted communications.

• Present campaign insights, learnings, and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field.

• 1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.