Marketing Analyst

We are looking for a Marketing Analyst (Web Acquisition). Our Analytics team is looking for someone to take ownership of how conversion signal gets delivered, measured, and trusted across our paid web traffic. You will own the full chain from server-side postbacks and click-ID capture to UTM taxonomy and affiliate reconciliation, catch measurement gaps before they hit spend, and turn conversion and funnel data into dashboards and recommendations that our marketing and User Acquisition teams act on daily. It's a hands-on role for someone who treats SQL, BI, and Python as everyday tools, is comfortable testing hypotheses alongside performance marketers, and wants their analysis to directly shape how we scale acquisition across millions of users in Tier-1 and international markets.

About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale - fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide.

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In this role, you will

• Own conversion signal delivery end to end: S2S postbacks per channel, event mapping, deduplication across event sources, and match-quality diagnostics

• Own identity and match quality: hashed first-party data used for matching, click-ID capture and persistence from landing page to CRM to payment

• Own what we optimize toward: value-based bidding, conversion value modelling, event taxonomy and attribution windows

• Work across channel specifics: Google Ads conversion diagnostics, Enhanced Conversions, offline conversion import, gclid/gbraid/wbraid and Consent Mode; Meta Conversions API, EMQ and deduplication; TikTok/Snapchat Events API and ttclid/sccid; AppLovin AXON Conversion API; Mintegral tracking URLs, UTM capture and S2S postbacks; affiliate postback integrations, click and sub-ID passing, conversion validation

• Build monitoring and alerts for signal errors, latency, coverage, match rates and platform-vs-internal discrepancies

• Investigate signal-related performance drops and assess the measurement impact of site releases and ad-platform changes before they hit spend

• Own UTM taxonomy and campaign naming conventions across all channels, with automated validation