Social Media Manager

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Main Responsibilities

• Own the long-term social media content strategy and brand direction across LinkedIn and Meta

• Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels

• Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel

• Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data

• Produce weekly UGC content at scale via outsourced creator platforms

• Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)

• Plan and oversee social media content calendars and deliverables with design and content teams

• Track and analyze content performance and audience engagement; adjust course when goals aren't being met

• Align social media goals with relevant teams and leadership

Core Requirements

• 3+ years of experience in social media strategy/execution for global audiences;

• Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature

• Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)

• Proven experience with LinkedIn and Meta (TikTok experience is a strong plus)

• Experience producing UGC content via outsourced platforms is a plus

• Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences

• Strong analytical skills

• Digital marketing / agency background is a significant plus — it builds 360° knowledge fast