Paid Acquisition Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Your Role & Mission

As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you.

Responsibilities

• Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
• Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
• Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
• Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
• Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
• Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
• Manage relationships with external agencies, media partners, and technology vendors.