Design Engineer
Posted 14 Oct 2026
Advertised as “Lead Design Engineer”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
No salary listed for this role.
The team
AIP is R/GA AI Products, the global group that builds R/GA's own products rather than client campaigns. Its first product, BRDNA Sequencer™, launched September 2026 and teaches coding agents to build on-brand.
BRDNA Sequencer makes a brand machine-readable. It takes the design system, components, patterns, voice and rules a brand keeps in Figma files and PDFs, and encodes them into structured context a coding agent can read and act on. Point an agent at a brand, hand it a creative brief, and it works in Figma and Claude using the right components, without a human checking every output against the style guide.
It is not a chatbot or a template generator, it's a collaboration tool. It's a way to encode a design system and create new designs from it while working alongside the designer or marketer.
The role
You turn design systems into something an AI can build with.
The tool takes Figma designs, translates them into markdown, manipulates them, and translates them back. That round trip is the whole product. Making it faithful in both directions, across any brand, is the hard part.
The job needs two skill sets:
- Design systems. You have built, shipped and maintained one. You know what makes interface components and token architecture valuable, and scalable for product team.
- AI fluency. Prompt engineering is a craft you practice rather than read about. You have a feel for what context a model needs, why it fails, and how to restructure input until output is dependable.
You also own the front end of the customer experience: the onboarding and self-serve flow that gets a new team from "we have a Figma library" to "our agents are building on-brand." You'll build alongside the product team.
Why this seat
We are still building product-market fit and the maturity to get there: onboarding that lands without a services engagement wrapped around it, and encoding craft repeatable enough to scale past bespoke work. You are not inheriting a finished thing to maintain. You are helping decide what it becomes.
What you'll do
Three things, in order of weight.
1. Polish the encoding pipeline
The core of the job, and a round trip in both directions.
Figma → markdown. A brand's design system, meaning components, patterns, tokens, rules and voice, encoded into structured markdown and tokenized into a vector space agents retrieve from.