Global Communications Insights Manager
US$165,000 – US$185,000 / yr base salary
Posted 11 Sep 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- On-Site
| Base salary | US$165,000 – US$185,000 / yr |
|---|
Field of studyCommunications, Data Analytics, Marketing (or related)
Study levelBachelor's
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
ABOUT THE ROLE
The Global Communications Insights Manager plays a critical role within our in-house agency, draftLine, connecting media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. The position is responsible for establishing global measurement frameworks and reporting standards that enable a consistent understanding of media and social performance, public perception, reputation, and emerging trends for our Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role will provide a holistic view of communications effectiveness and audience response. Through governance, standardization, and capability development, the role will help scale best practices across markets, ensuring a consistent and data-driven approach to communications intelligence globally.
Key Accountabilities of Position:
- Communications & Social Measurement Framework: Define and govern global methodologies, KPIs, and reporting standards for measuring media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
- Communications & Social Intelligence & Monitoring: Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for our Consumer and Corporate Brands, and Category, identifying shifts in audience perception and public discourse.
- Integrated Reporting & Insights: Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations that inform Communications and Marketing teams.