Creative Marketing Manager

About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.

   

The Opportunity

The Manager, Creative Marketing leads brand identity and campaign creative across DAT's multi-brand portfolio, which includes DAT, Convoy, and Outgo. This person will oversee a brand refresh rollout, own the design system and its governance, and manage the in-house creative function and the design seat. The role sets creative quality standards across every segment's work, executes on work, and establishes brief intake, review, and brand QA for the function

What You’ll Do

• Own brand identity and creative direction across the DAT portfolio, including Convoy and Outgo.
• Lead and execute on campaign creative from concept through production for paid, lifecycle, events, and content.
• Oversee a completed brand refresh rollout and maintain the multi-brand design system and its governance.
• Manage the in-house creative function and establish brief intake, review, and brand QA.
• Partner with content and governance on visual standards and asset libraries.
• Coordinate external creative and brand agencies where engaged.
• Set and hold creative quality standards across all segment work.
• Manage creative capacity, prioritization, and timelines against the marketing calendar

The Skills and Experience You’ll Bring

• 8+ years in brand and campaign creative, including 3+ years leading or managing creative teams.
• Demonstrated ownership of a brand system and a brand refresh or rebrand rollout.
• Strong portfolio spanning brand identity and performance-oriented campaign creative.
• Experience managing multi-brand or portfolio design systems.