DTC Analytics Manager

About Lume and Mando 

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The Centralized Insights & Analytics (CIA) team is a critical function that drives proactive insights-to-action within the US Personal Care organization. The CIA organization unites capabilities across data science, analytics, insights, and category management into an integrated function to translate insights into action for everyday decisions and more complex business questions, helping shape the future of our business strategy and enabling us to best serve our customers. Capabilities built by this team will meaningfully impact the business through marketing optimization, channel strategy, site optimization, selling stories, thought leadership, innovation, and overall consumer/shopper experience.

About the Role

As the Analytics Manager for DTC, you'll build and drive the reporting and diagnostic analytics that advance our strategy - and turn that analysis into a point of view. You'll design and report on DTC KPIs and analyses spanning the user journey from acquisition through conversion, post-purchase engagement and retention, subscriptions, distribution, and site experimentation. When a stakeholder brings you a question, they should walk away with a recommendation, not just a chart or data point - that means connecting the dots across data sources, business priorities, and customer signal, and knowing which questions are worth chasing and which aren't. We need someone with strong business acumen, excellent storytelling skills, a passion for consumer empathy, a robust technical toolkit, and the confidence to share a strong point of view, even with people more senior than you. You'll work with key decision-makers throughout the DTC organization, and share your insights and recommendations - and defend them - with all levels of the business.