Copywriter

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

About the Right Team Member

We’re looking for a wordsmith, a top-notch communicator, and an expert collaborator. You’re a self-starter who is ready to dive in and tell the ClassPass story to help our members achieve their wellness goals, and help our business achieve its goals, too. 

Our ideal candidate is a creative and idea-driven copywriter who knows how to deliver compelling messages, craft the perfect headlines, and communicate the most complex ideas simply and effectively. As an integral member of the Creative and Marketing teams, you’ll be representing our brand voice with each and every word, whether you're writing emails, paid social ad copy, blog articles, or concepting our next big campaign. This is a unique opportunity for a highly adaptable writer to flex their skills in shaping the voice of ClassPass.

Responsibilities

• Craft copy across all mediums including our website, app, emails, ad campaigns, promotional collateral and more. Knowledge of paid and organic social channels is essential.
• Write both big and small, from email subject lines to YouTube streaming scripts
• Write long-form and search-led content, including blog articles, AEO list pages, and FAQ-style content built to be surfaced by AI answer engines and traditional search
• Partner with our SEO and content teams to turn keyword and query research into finished articles, balancing search performance against brand voice
• Write video and social scripts that support our AEO efforts
• Shift seamlessly between tones to engage audiences across B2C and B2B channels
• A willingness to test and iterate to land on the most performant messaging per channel and user segment
• Adopt and develop our brand voice to ensure that it consistently represents a best-in-class wellness brand, all while keeping our business objectives top of mind
• Help maintain company-wide voice guidelines, including taxonomy docs, copy style guides, etc.
• Contribute in creative brainstorms and take ideas from infancy to execution
• Work closely with our in-house creative team of designers and copywriters to develop high-impact, best-in-class assets across media channels
• Collaborate closely with our Marketing, Product, Partnerships, and Customer Experience teams, to elevate and grow the ClassPass brand across multiple audiences

Qualifications

• 1-2 years of experience working in house and/or at a creative agency
• Strong communication and collaboration skills
• Excellent writing skills and interest in crafting copy across multiple mediums that adheres to brand strategy and produces results   
• Experience writing SEO or AEO content (blog articles, list pages, or editorial built for search and AI answer engines) is a strong plus
• Great attention to detail with a strong eye for grammar, editing, and proofreading
• Ability to prioritize and manage workload and deadlines
• Adaptable mindset and growth-oriented attitude
• A portfolio of your past work demonstrating the above
• Love of fitness and wellness a plus

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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