Director of Growth Creative
US$190,000 – US$210,000 / yr base salary
Posted 20 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- People management
- Employment
- Hybrid
- Contract
- Full-time
| Base salary | US$190,000 – US$210,000 / yr |
|---|
Why We Exist and What We Do**:**
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
Dr. Squatch is seeking a Director of Growth Creative to own our direct response creative strategy across paid social, with deep specialization in Meta and TikTok/TikTok Shop. This is not a traditional creative director role - it's an operator role that demands equal strength in creative craft, analytical fluency, and the organizational discipline to lead a high-velocity creative team.
The ideal candidate is as comfortable reading a performance dashboard as they are developing a creative framework, and is genuinely energized by both. This person must come from a creative background themselves - someone who has practiced the craft of writing, filming, producing, or performing, not solely managed those who do.
Reporting directly to the VP of Growth, the Director will sit within our broader e-commerce organization and work in close partnership with brand, performance marketing, and TikTok Shop teams, and lead a team.
This is a full-time, hybrid role with company benefits, based in Marina Del Rey, CA, that requires 3 days per week at Dr. Squatch HQ.
The anticipated base compensation range for this role will be $190,000 to $210,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Direct Response Creative Strategy
- Own and drive a direct response creative strategy and dynamic roadmap tied directly to revenue objectives, establishing clear frameworks for how creative investment translates to commercial outcomes
- Develop creative frameworks, hook libraries, and concept pipelines built specifically for performance, creating reusable, scalable infrastructure that elevates the output of the entire team
- Lead structured testing roadmaps across hooks, formats, angles, and offers; translate winning concepts into scaled production with speed and precision
- Evolve our Creative Playbook to reflect current platform realities and algorithm shifts, including Meta's Andromeda algorithm and TikTok's Symphony AI tooling, ensuring the team never operates on yesterday's assumptions
- Define a new generation of signature content hooks tied to Dr. Squatch's core product offerings — distinct, instantly recognizable creative that audiences associate immediately with the brand