Inside Sales Representative

Apera is an innovative, Vancouver-based company at the forefront of robotics, AI, and machine vision — recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and the 2024 BC Tech "Company of the Year, Growth" award. We're on a mission to redefine AI-driven robotic vision.

Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera's software have 4D Vision — the ability to see and grasp objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. We work with the world's leading automotive OEMs and Tier 1 suppliers.

Our portfolio spans Vue (our 4D Vision software), Forge (a no-code simulation and AI training studio where customers build, validate, and de-risk robotic cells before any hardware is bought), and VuePod, our new turnkey, productized bin-picking cell.

Role Summary

We are looking for a proactive, technically minded Inside Sales Representative to build, manage, and grow our Value Account segment. This role owns the full sales cycle—from proactive prospecting and first contact through to closing for a portfolio of accounts supported primarily via virtual sales engagement.

The ideal candidate combines genuine technical aptitude with compelling, influential communication skills. You will be comfortable engaging engineers on application details, translating complex robotics and AI vision concepts into clear business value, and persuading decision-makers to act. You will work in close alignment with Marketing to turn campaigns and leads into qualified pipeline and closed business.

This is a key revenue-generating role with a clear path for growth in the robotics and advanced automation sector.

Key Responsibilities

Proactive Prospecting & Pipeline Generation

• Proactively identify, research, and engage new prospects across the Value Account segment through outbound calls, email, LinkedIn, and targeted campaigns.
• Consistently generate new pipeline, meeting weekly targets for new conversations, qualified opportunities, and virtual demonstrations.
• Respond rapidly to marketing-generated leads, qualifying and converting them into active opportunities.

Own and Grow Value Accounts

• Manage a book of mid-sized customers (Value Accounts) across North America.
• Build relationships with key decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts, including additional robot cells, lines, and plant locations.

Technical, Consultative Selling