Lifecycle Operations Manager

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, push, and in-app messaging. With a strong focus on both campaign execution and stakeholder collaboration, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM Ops manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs.

What you’ll do

• Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
• Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.)
• Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
• Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
• Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
• Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc