Vice President, Direct Marketing & Peer-to-Peer Fundraising

Job Title: Vice President, Direct Marketing & Peer-to-Peer Fundraising

Department: Development

Location: Hybrid within Washington D.C. Metro area

Reports to: Chief Development Officer

Direct Reports: No

Classification: Exempt

Position type: Full-Time Employee

Anticipated Pay Range at Commencement of Employment: $128,000 - $177,000 per year

Blue Star Families

Blue Star Families is the largest nonprofit dedicated to making military life better for families. Each year, we support over 1.5 million military- and veteran-connected family members through a national network of 300,000+ members and local chapters in communities across the country.

Our mission is simple and bold: We make military life awesome for families. 

We listen, share, partner, and act to deliver evidence-based, data-driven solutions that work for real people. We’re a lifestyle organization, a friend and neighbor, and a trusted partner. Our approach is collaborative, human-centered, and designed with the whole family in mind.

A Blue Star Family is one with an immediate family member — a spouse, parent, or child — actively serving in the U.S. Armed Forces, including the Guard and Reserves. These families face unique challenges: frequent relocations, deployments, career disruption, and isolation. We respond with research-informed programs that create connection, build resilience, and foster a true sense of belonging.

We serve with urgency but build trust over time — because change happens at the speed of trust. Whether we’re driving spouse employment, supporting caregivers, or helping communities welcome military families, we strive for upstream solutions.

Who We’re Looking For:

• Bold thinkers. Fast movers. Smart collaborators. People who want to build, lead, and drive measurable change — and who care deeply about making an impact that matters.

What You’ll Do Here:

• Solve complex challenges with data, heart, and humility
• Build cross-sector partnerships that get things done
• Help military families feel at home wherever they live

If you're ready to work in a high-performance, mission-driven environment — and to make life better for those who serve — Blue Star Families is where you belong.

General Description

The Vice President, Direct Marketing & Peer-to-Peer Fundraising leads the strategy and performance of Blue Star Families' direct response and peer-to-peer fundraising programs. This role grows BSF's broad base of individual donors through multi-channel direct marketing. It also builds scalable peer-to-peer and grassroots giving programs that engage volunteers, ambassadors, chapter members and community members as fundraisers on behalf of military families.