Planning

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We're an independent media partner offering transparency, integration, and a relentless focus on business impact.

The Associate Director, Planning (AMD) serves as an essential strategic and operational lead within a planning pod. In this role, you bridge high-level strategy and flawless execution, leading the development of integrated media recommendations while managing day-to-day client relationships.

You are responsible for translating strategic direction into actionable, audience-first plans that tightly align media placement with creative messaging. Operating with a blend of analytical rigor and creative problem-solving, you coach and manage junior planning talent, elevate team output, and ensure operational and financial discipline across assigned accounts.

The Kind of Leader Who Thrives Here

• Curious and Analytical: You are always asking "Why?" You dig beyond surface-level data to find meaningful insights and category white space.
• A Strategic Storyteller: You distill complex inputs into clear, compelling narratives. You articulate a crisp media POV in both internal and external rooms with confidence.
• An Empowering Manager: You balance disciplined delegation with hands-on support, actively coaching and growing junior team members.
• Resilient and Adaptable: You navigate ambiguity with ease, bringing proactive solutions to complex challenges in a fast-paced environment.
• Commercially Focused: You understand the client's business deeply, identifying organic growth opportunities that drive real business impact.

Responsibilities

Strategic Planning & Integration

• Lead the development of strategic and tactical media recommendations that align with client business objectives.
• Translate audience insights and competitive data into ownable, audience-first media strategies using syndicated tools (MRI-Simmons, Resonate, YouGov, etc.).
• Identify category white space and craft unique media moments that amplify creative impact and go beyond standard media placements.
• Evaluate campaign performance against objectives, providing strategic POVs on optimizations and marketplace trends.
• Develop strategic analyses (geographic, target audience, competitive audits) to guide plan direction and client spend recommendations.

Client Leadership & Collaboration

• Own day-to-day client relationships, serving as a key point of contact and driving weekly status, recommendations, and campaign reviews.