Media Planner

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
   
• 200 Team Members
   
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

This is a full-time, hybrid position for a Senior Planner at BarkleyOKRP. This position is responsible for building and presenting strategic and tactical media recommendations that are effective and impactful while making smart use of the client’s budget. You will work closely with others across MissionOne Media and BarkleyOKRP client experience teams, and you will partner closely with clients.

Qualities

Here’s what it takes to be successful in the role:

● Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.

● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop a smart, strategic approach to media for your clients.. You love coming up with creative solutions to new and old problems alike.

● Initiative & Accountability: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.

● Communication & Storytelling: You can easily communicate complex information or nuanced situations. You build strong working relationships with clients and can confidently navigate questions on the fly. You can marry data and storytelling to articulate a clear point-of-view.

● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.

● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself.

Responsibilities include:

● Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives

● Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance

● Build strategic media audiences through 3rd party syndicated audience tools (Nielsen, Mintel, Comscore, MediaTools, Commspoint, MRI-Simmons, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.

● Use competitive intelligence tools to identify category white space and support media strategy