Programmatic Media Specialist

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

This is a full-time, remote / hybrid (based on your proximity to an office) position for a Senior Programmatic Media Specialist at BarkleyOKRP.  In this role, you will develop strategies and manage various paid programmatic accounts' performance to drive client performance and growth.  

Qualities 

Here’s what it takes to be successful in the role: 

• Curiosity and Skepticism:  You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.   

• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike. 

• Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges. 

• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision. 

• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.  

• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.  

Responsibilities: 

• Helps with campaign development, stewardship, optimization, and reporting within various platforms, such as Strata, DSP, Facebook/Instagram, Twitter, Snapchat, etc. 

• Builds relationships and maintains ongoing communications with media representatives. 

• Negotiates the best possible rates, placements and added value across managed service and PMP placements, documenting accordingly to share out with the larger team. 

• Integral activation lead in key client communication. 

• Designs optimal buys in terms of cost efficiency, goal delivery and vendor agreements. 

• Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.