Player Connections Paid Media Specialist
US$74,500 – US$110,500 / yr base salary
Posted 11 Sep 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2–4 yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Visa sponsorship
- Not offered
| Base salary | US$74,500 – US$110,500 / yr |
|---|
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.
What We Need
Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies. The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media. This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability.
What You’ll Do
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Campaign Execution & Pod Delivery
- Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team.
- Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery.
- Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms.
- Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights.