Brand and Creative Manager

Brand & Creative Manager

JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.

Responsibilities

• Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets
• Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
• Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
• Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
• Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
• Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
• Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance
• Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI

Requirements

• 5+ years of brand leadership & creative direction with B2C focus
• Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
• Solid experience in PR, SMM and internal Brand operations, crisis communications
• Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.
• Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)
• Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)