GTM Engineer

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

**About the team:**Formic's Marketing team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

**About the role:**As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.

You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement. You will be a key driver in our goal to aggressively scale our qualified lead volume this year.

You thrive at the intersection of technical precision and creative ambition. You are as comfortable setting up a new sequence in Apollo or Instantly as you are brainstorming a concept for a HeyGen video campaign or wiring up a custom Claude workflow to personalize outreach at scale.

In this role you will:

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data