Growth Marketing & Demand Generation Manager

Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and data from any mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com.  

Overview 

This is a hands-on role for someone who wants to own a growth marketing program — not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO) as an internal practice, and deliver measurable pipeline for the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You will optimize the stack. This is not a strategy-and-delegate role — it is an individual contributor role for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy, analytical, and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions, move fast, and thrive without a playbook. 

Responsibilities 

Paid Media & Growth Execution 

• Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box 

• Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise 

• Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted 

• Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome 

• Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage 

Answer Engine Optimization (AEO) Ownership 

• Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point 

• Monitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations