Business Enablement

About Appier

Appier is a technology company dedicated to providing AI-driven platforms that help enterprises solve complex business challenges. Founded in 2012 by a passionate team of computer scientists and engineers, Appier offers three core cloud solutions: Advertising Cloud, Personalization Cloud, and Data Cloud.

About the Business Enablement Team

The Business Enablement team, part of the Growth and Marketing organization, collaborates closely with Product, Sales, and Customer Success teams to drive business growth.

About this role

As the Assistant Manager of Business Enablement, you will help develop and execute business enablement strategies, focusing on go-to-market initiatives, sales training, and product knowledge sharing. This role involves close collaboration with cross-functional teams to understand Appier’s offerings, target audience, and buyer personas. We believe in our product's value for digital marketers, and you will play a key role in empowering our sales team to deliver a consistent and compelling story to clients. Additionally, this role will involve using AI tools extensively in day-to-day operations to maximize efficiency, automate routine workflows, and drive productivity.

Key Responsibilities

• Support Strategy Development: Contribute to the development and execution of business enablement strategies in line with organizational objectives.
• Process Optimization: Identify opportunities to improve business processes, enhancing efficiency and productivity.
• Cross-Functional Collaboration: Partner with Sales, Marketing, and Operations to implement enablement initiatives cohesively.
• Training & Development: Coordinate training programs to ensure teams are equipped with the skills and knowledge they need.
• Performance Monitoring: Track and analyze key performance indicators (KPIs) to evaluate the success of enablement activities and recommend improvements.
• Resource Management: Assist in managing business enablement tools and resources to ensure they are current and effectively utilized.
• AI Tool Integration: Identify, adopt, and manage AI-driven tools to streamline training, automate content creation, and boost team productivity.
• Communication: Act as a liaison between management and staff to communicate strategies and gather feedback.

Qualifications

• Bachelor’s degree in Business Administration, Management, or related field.
• 3-5 years of experience in business operations, project management, or a similar role.
• Advertising/Programmatic background or experience as an ad solution sales professional.
• AI Adaptability: Active experience or strong interest in using AI productivity tools (like ChatGPT, Claude, or automation tools) to work more efficiently.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Ability to collaborate effectively across departments and a team player.
• Detail-oriented with strong organizational skills.

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