Digital Marketing Manager
Posted 1 May 2025
Advertised as “Digital Marketing Manager (AEO & Paid Media Strategy)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
No salary listed for this role.
Study levelBachelor's
About the Role
We are seeking an experienced, data-driven, and forward-thinking Digital Marketing Manager. In this role, your core focus will be leading our Answer Engine Optimization (AEO) strategy to maximize our brand's organic visibility, citations, and recommendation share across GenAI search engines (e.g., Perplexity, ChatGPT Search, Gemini, Google AI Overviews). The remaining of your focus will involve managing and optimizing paid advertising campaigns across core platforms like Meta and Google Ads to drive cohesive performance growth.
We are looking for a highly logical, strategic, and pioneering talent. If you are a proactive self-starter who thrives on taking ownership of projects and leveraging data and AI tools to solve real business challenges, this is the perfect stage for you.
Responsibilities
- AEO Strategy & Execution
- Formulate Blueprint: Formulate and implement comprehensive AEO tactical roadmaps to secure Appier’s brand presence and leading recommendation share across major AI search engines.
- Define Monitoring Metrics: Establish and track key KPIs (e.g., AI Share of Voice, Traffic Conversion from GenAI engines) to evaluate AEO effectiveness and regularly report actionable data insights to the executive team.
- Cross-Functional Collaboration: Act as the strategic bridge between Content and Product teams, guiding them to structure brand assets and data into formats that AI engines can easily crawl and cite.
- Drive Business Problem-Solving: Demonstrate high commercial acumen by proactively identifying potential issues and defining core pain points. Take ownership to lead cross-departmental projects, collaborating closely with Data Analysts (DA), Product Managers (PM), and other teams to crack business challenges and deploy pioneering market solutions.
- Paid Media Campaigns
- End-to-End Execution: Independently plan, execute, analyze, and continuously optimize paid advertising campaigns across core platforms (Meta, Google Ads, etc.) to maximize subscription acquisition and user growth.
- Data Diagnosis: Conduct deep-dive data analysis based on campaign performance and market dynamics to provide concrete optimization strategies, budget-allocation recommendations, and proactive growth or mitigation plans.
About You
Who You Are: