Product Marketing Associate

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview:

We are seeing rapid innovation in our mission to partner with automotive dealers—and we're looking for a Product Marketing Associate to help market and grow our portfolio of products, from core offerings to innovative new launches. This is a unique opportunity to span both the Dealer Product Marketing and Performance Marketing teams, supporting initiatives that drive acquisition, product adoption, and retention. You'll partner closely with Product, Sales, and Account Management to turn strategy into action and keep customer satisfaction at the core of everything we do.

This job is a good fit for someone who is curious, energized by fast-moving environments, and eager to build full-stack marketing skills—from product storytelling to performance execution. You're a proactive doer who loves owning the details, thrives on collaboration, and wants to grow quickly on a low-ego, high-impact team. No automotive experience necessary.

What you’ll do:

• Go-to-market support — Support launches and adoption efforts for dealer products, features, and programs in partnership with Product, Sales, and Account Management. 
• Campaign planning — Turn business goals into targeted, multi-channel marketing campaigns that drive acquisition, engagement, adoption, and retention.
• Customer insights — Use dealer feedback, segmentation, and performance data to help inform messaging, campaign recommendations, and execution.
• Positioning and messaging — Support product positioning and messaging that clearly communicates value and reflects dealer needs.
• Campaign execution — Coordinate and execute campaigns across channels to deliver a consistent customer experience and support business goals.
• Sales enablement — Create and maintain collateral, pitch decks, and other materials that help Sales communicate product value to dealers.
• Performance optimization — Track results through reporting, testing, and analysis, and apply learnings to improve future campaigns.
• Cross-functional execution — Stay organized across multiple priorities, collaborate closely with partners, and help turn strategy into action.

What you’ll bring:

• Strong understanding of core marketing principles, with the ability to develop and execute end-to-end, multi-channel campaigns that drive business performance.
• Analytical, data-driven mindset. Experience with marketing tools such as Marketo, Salesforce, Looker/Omni, and Google Analytics is a plus. 
• Excellent written and verbal communication skills, with the ability to craft compelling messaging, copy, and creative. 
• Organized, adaptable, and proactive, with strong project management skills, attention to detail, and a bias for action in fast-moving environments.
• Experience and/or ability to use AI agents to optimize workflows.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range$63,000—$78,000 USD

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Working at CarGurus**

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid