Acquisition Marketing Specialist

MoneySmart Group is a trusted personal finance platform in Southeast Asia, helping consumers compare and apply for financial products such as loans, insurance, and credit cards. Founded in Singapore in 2009, our mission is to simplify complex financial decisions and empower people to make informed choices with confidence.

We’re growing, and we’re looking for exceptional talent to come onboard as Senior Acquisition Marketing Specialist for our Singapore business.

Mission

Your mission is to drive cost-efficient acquisition growth for MoneySmart Singapore across performance marketing channels. You’ll support all commercial and brand-focused campaigns across paid search, social, display, affiliate, and other performance-driven platforms.

You will be responsible for building a high-performing, data-driven acquisition engine that balances short-term campaign execution with long-term sustainable growth. While performance campaigns will be a major focus, you’ll also work closely with teams across content, social, retention, and product to align acquisition efforts with brand and business outcomes.

Responsibilities

Performance Marketing

• Optimise search & social campaigns with the guidance and support of the Acquisitions Lead
• Execute test & learn campaigns and report on them as defined by the acquisitions lead as well as pro-actively suggest new areas of optimisation 
• Own your own personal upskilling in areas such as campaign optimisation, usage of analytics platforms and AI 
• Pro-actively adopt AI within your processes and upskill yourself

Campaign Management & Reporting

• Own end to end weekly reporting and forecasts for the business unit assigned to you 
• Coordinate and execute performance marketing campaigns; from brief to delivery and reporting 
• Support delivery of sponsored content and Media Sales campaigns

Email Marketing

• Manage the email marketing calendar and coordinate with various stakeholders on delivery and reporting 

Skills Required

Campaign Management

• Ability to project manage multiple acquisition campaigns concurrently 
• Ability to manage multiple stakeholders and approvals as well as ensure, diligent and timely delivery of acquisition campaigns 

Performance Marketing

• Experience in Google AdWords, Meta Business Manager, Tiktok Ads Manager 
• Experience with email marketing platforms such as Braze is a plus 

Data & Measurement