Product Marketing Manager

About Crexi

Commercial real estate is one of the largest asset classes on earth and one of the last to go digital. Deals still get done over email threads, PDFs, and relationships nobody can search for. Crexi is the exchange betting that doesn't have to be true anymore: we're building the platform where an entire industry finds, evaluates, and closes deals, and we're betting hard on AI to get there faster than anyone thought this industry could move. There's no playbook for turning a trillion-dollar, relationship-driven industry into a modern marketplace which means the people building it get to write it.

Crexi is looking for a Senior Product Marketing Manager to join our team hybrid in Los Angeles.

What You'll Do: 

As Senior Product Marketing Manager, you'll be the connective tissue between our market and our product. You'll translate customer and market insight into positioning, messaging, and launch strategy that helps our products, customers, and revenue win. You'll partner closely with Product, Sales, and Marketing leadership to make sure every new capability we ship reaches the right audience, lands with a clear story, and drives measurable adoption.

• Translate market needs and global customer insight into clear cross-functional priorities, and influence product roadmap direction.
• Lead market and customer research to identify new opportunities, sharpen product positioning, and inform roadmap and broader marketing strategy.
• Lead GTM for new features and products, including multi-quarter, cross-product strategies that define narrative, packaging, launch approach, and best practices.
• Rally teams across Research, Sales or Partnerships, Communications, Legal, and other partner functions to execute launches and strategic initiatives on time.
• Develop and maintain product positioning and messaging frameworks that differentiate our products in market and translate technical capabilities into customer value.
• Roll out products to sales and CS teams, drive trainings, and equip them with enablement assets (battlecards, pitch decks, objection handling) to support new launches and ongoing selling motions.
• Keep both sides aligned on go-to-market priorities, progress, and the key issues that need to be resolved to accelerate activation and scale.
• Set, track, and deliver against adoption goals, and clearly communicate performance, success drivers, and gaps to senior cross-functional stakeholders.
• Identify product gaps, define opportunity areas, and build a clear point of view on market nuances and blockers to scaled adoption.
• Monitor competitor feature releases, pricing shifts, and strategic positioning to maintain an up-to-date threat matrix.
• Manage early-access testing programs, and work with sales to identify strong pilot partners and gather adopter feedback to guide product iteration prior to general availability.