Digital Marketing Manager

Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market. We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.

We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, our website, marketing analytics, and paid search. You'll turn data into decisions and help restaurant owners find Chowbus and book a demo. You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialists to keep our digital funnel consistent from first click to conversion.

This is a remote role.

What You'll Focus On

SEO & Organic Growth

• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.
• Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.
• Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.
• Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.

Website & CMS Management

• Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.
• Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.
• Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.
• Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.

Marketing Analytics & Reporting

• Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.
• Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.
• Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.
• Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.