Category Growth Marketing Director
Posted 22 Aug 2026
Advertised as “Director, Category Growth Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
No salary listed for this role.
Field of studyAnalytics, Business, Economics, Marketing (or related)
Study levelBachelor's
Study levelMaster's or higher
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Position Summary
The Director, Category Growth Marketing is responsible for defining and executing the long-term growth strategy for key business categories, driving sustainable revenue growth, customer acquisition, retention, and market expansion. This leader will oversee category marketing investments, lead high-impact growth initiatives, and partner closely with Product, Sales, Merchandising, Finance, Analytics, and Executive Leadership teams to accelerate business performance.
The ideal candidate combines strategic vision, commercial acumen, customer-centric thinking, and data-driven decision-making to identify growth opportunities and build scalable marketing programs that deliver measurable business results.
Key Responsibilities
Category Growth Strategy & Business Leadership
- Develop and own the multi-year growth strategy for priority categories, aligned with overall business goals.
- Drive category revenue, profitability, customer growth, and market share expansion.
- Identify emerging market opportunities, customer trends, and competitive dynamics to shape growth priorities.
- Establish category growth roadmaps and investment strategies that support short-term performance and long-term business objectives.
- Serve as a strategic advisor to senior leadership on category growth opportunities and risks.
Revenue & Demand Generation
- Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.
- Partner with channel marketing teams to optimize investments across digital, social, CRM, partnerships, content, and offline channels.
- Drive category-specific demand generation initiatives to increase customer adoption, repeat purchase behavior, and customer lifetime value.