Brand Management Specialist

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Position: Senior Brand Management Specialist (Global Sourcing)

What will you do?

• Conduct market research to identify trending and in-demand products to capture the sales opportunity in the market.
• Source new suppliers overseas, ensuring product quality and cost-effectiveness.
• Build and maintain strong relationships with suppliers to secure favorable pricing, payment terms, and supply reliability.
• Develop and execute buying strategies aligned with sales goals and inventory needs.
• Evaluate and refine product assortments based on customer trends and performance insights.
• Manage purchase orders, shipping arrangements, and import documentation for smooth operations.

Key Responsibilities:

• Identify high‑potential global products through data-driven research, customer insights from the Coupang app, and Taiwan market trend analysis.
• Source and evaluate overseas suppliers across Asia, U.S., or Europe to enhance category competitiveness, ensuring quality, cost, and delivery reliability aligned with Rocket Overseas operations
• Lead end‑to‑end negotiation on pricing, payment terms, MOQs, lead time, and return policies to maximize margin and improve supply chain efficiency.
• Build and maintain long-term supplier partnerships, implementing performance scorecards to track OTIF (On Time In Full), defect rate, and responsiveness.
• Develop strategic buying plans aligned with sales forecasts, inventory health, seasonal demands, and customer WOW expectations.
• Curate category assortments that reflect Taiwan customer preferences and competitive landscape, continuously optimizing the product mix based on sales performance and conversion rates.
• Collaborate with logistics, customs, compliance, and finance teams to ensure import documentation accuracy and smooth cross-border operations.
• Monitor product lifecycle metrics such as sell-through rate, GMV contribution, and margin performance, adjusting sourcing strategies proactively.
• Maintain thorough records of sourcing activities and present periodic business updates, insights, and recommendations to management.

Essential Qualifications:

• 5+ years of experience in procurement, buying, or global sourcing, ideally within e-commerce, retail, or consumer goods environments.
• Proven track record in overseas supplier management and contract negotiation, with strong ability to secure cost‑effective and reliable supply.
• Strong analytical skills with proficiency in Excel and data interpretation for assortment planning and decision-making.
• Familiarity with import regulations, cross‑border compliance, and logistics processes.
• Excellent organizational skills with the ability to manage multiple categories and projects in a fast-paced, high-growth environment.
• Fluent in written and spoken Chinese and English; strong communication and stakeholder management skills.

Preferred Qualifications:

• Experience working with Korean, Japanese, or Southeast Asian suppliers and consumer product trends.
• Proficiency in SQL or BI tools for advanced data analysis and performance tracking.
• Prior experience in an app‑first or rapid-delivery e-commerce model.
• Knowledge of supplier auditing, quality inspection processes, or product certification standards.
• Additional language abilities (e.g., Japanese, Korean).
• Strong business acumen with the ability to identify new sourcing opportunities and optimize profitability.
• Demonstrated ownership mindset and bias for action in ambiguous or rapidly evolving environments.

Recruitment Process

• Application Review - Job Fit Interview - Focus Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.