Marketing Automation Engineer

Job Title: Marketing Automation Engineer (Braze)

Build the infrastructure powering the future of restaurant payments

At inKind, we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants. 

We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best-practices, strong understanding of data flow, and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.

As a Marketing Automation Engineer at inKind, you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans, and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage, data-based triggering, and understanding user journeys are all key aspects of this role.

Our team has a builder-first mindset, leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake, to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for  someone who can turn that data into dynamic, well-timed, high-relevance communication across email, SMS, and push — at scale. This role would have the opportunity to create genuine personalization engines using best-in-class tooling and data models.

What You’ll Work On

Platform Execution 

• Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app

• Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls

• Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations

• QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering

• Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch