Retail Media Manager

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

The Retail Media Manager is responsible for planning, executing, and optimizing advertising campaigns within retail media platforms. Their primary goal is to maximize brand visibility and performance within the retailer's digital ecosystem, ensuring a strategy aligned with business and marketing objectives.

To ensure success, this position should demonstrate fantastic time management and great creativity with a keen interest in creating and implementing cost-efficient and effective retail media campaigns. Candidates will be critical thinkers with fantastic skills to manage different stakeholders at a time.

Key Responsibilities

• Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).
• Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies.
• Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments to improve results.
• Direct the optimizations of budgets and bidding strategies on programmatic and self-service platforms.
• Analyze data and generate performance reports to identify improvement opportunities.
• Stay updated on trends in retail media, digital advertising, and emerging technologies in the industry.
• Ensure compliance with retailer guidelines and advertising best practices.
• Building long-term relationships with agencies and retailers.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication, or a related field.
• 3-5+ years experience in retail media, digital marketing, and/ or online advertising (budget, campaigns, monitoring).
• Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads, among others.
• Ability to analyze metrics and make data-driven decisions.
• Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms, Advertisings consoles: Amazon, Mercado Libre, Walmart connect.