Digital Marketing Manager

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

In the position of Assistant Digital Marketing Manager , you will execute and develop digital marketing, including digital content development, curation and copywriting for organic, paid media channels for all brands across the markets to ensure the brand culture is supported and actively represented online, while driving consumer engagement and business impact.

The Impact You'll Make:

• Support in ideation, management and execution of locally driven content projects on digital platforms. Work closely with global and local teams and agencies to ensure marketing goals and direction are reflected digitally for each brand.
• Lead digital content curation and copywriting for organic and paid media channels. Deliver high-quality brand visuals and videos for campaign launches and brand activations. Align consistent brand messaging and tonality across all channels. Extract content insights to continuously improve digital performance and inform creative direction. 
• Support to formulate brand content scenario-based usage guidelines, clarify content standards for different publishing scenarios (daily organic posts, campaign posts, athletes, influencers, streamers, brand ambassadors reposts, official releases content). Unify content tone, visual style and delivery rules for all brand communication scenarios.
• Day-to-day management of social media accounts including content schedules, community engagement, live event coverage, and performance analysis. Spearhead communications with cross-functional teams.
• Ensure weekly, monthly and annual tracking and reporting, extract key learning and provide data driven recommendations for future strategies. Deliver monthly and quarterly reporting with actionable insights and media performance highlights. Utilize social media monitoring tools to proactively analyze and report feedback on current efforts. Execute market research to gather data on target audience/s and competitors on social channels.
• Establish social media editorial calendars for all owned channels, aligned to marketing plans and objectives. Oversee social media management, creating and maintaining digital posting schedule and daily monitoring the external dialogue and image of brand.