Director Of Marketing
US$200,000 – US$225,000 / yr base salary
Posted 23 Jun 2026
Advertised as “Director of Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 8–10 yrs
- Management level
- People management
- Employment
- On-Site
| Base salary | US$200,000 – US$225,000 / yr |
|---|
About the job
The Role
LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers.
LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it.
You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA.
Why Join Us
- You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue. You’ll take on full ownership of the department from day one.
- AI augmented direct mail is surging as purely digital CACs climb.
- You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
What You Will Own
- Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
- Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
- Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
- Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
- Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.
- Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.
- Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.