Lifecycle Marketing Manager
US$145,000 – US$154,000 / yr base salary
Posted 6 Oct 2026
Advertised as “Senior Lifecycle Marketing Manager ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- Individual contributor
| Base salary | US$145,000 – US$154,000 / yr |
|---|
About CookUnity:
Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
About the role
Our Growth Marketing team pursues efficient growth through experimentation and customer insight. As Senior Lifecycle Marketing Manager, you will own the strategy, execution and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value.
You will turn customer behavior and business priorities into clear choices about which audiences, journeys, and experiments deserve investment. You will define success, align cross-functional partners, and translate results into the next set of growth decisions. Strong hands-on CRM fluency will help you guide execution, challenge assumptions, and bring high-impact ideas to market.
Responsibilities:
- Lifecycle strategy and priorities. Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity. Prioritize initiatives by expected impact, effort, dependencies, and learning value; make clear recommendations about what to scale, change, or stop.
- Retention and customer value. Set goals with Growth leadership and Data for churn, order frequency, and LTV. Connect lifecycle performance to incremental revenue and sustainable customer behavior, and recommend where to invest for the strongest return.
- Customer and journey strategy. Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals. Define how email, SMS, push, and in-app experiences work together to encourage repeat ordering and strengthen the subscriber relationship.
- Experimentation and offer strategy. Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency. Partner with Data on holdouts, incrementality, and sound test design; assess promotion costs and longer-term retention alongside near-term conversion.
- Cross-functional direction. Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities. Write clear briefs, align dependencies and resourcing needs, and influence shared priorities through evidence.