Growth Lead
Posted 29 Jun 2026
Advertised as “Growth Lead (User Acquisition/ Performance / CRM) – Tokyo, Japan”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–7 yrs
- Management level
- Individual contributor
No salary listed for this role.
Glance
Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.
InMobi
InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.
InMobi Advertising
InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.
What you'll be doing
- Define and track the full growth funnel — from install through activation, retention, and monetization
- Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey
- Run a structured experimentation roadmap (A/B tests across channels, creative, audiences, and lifecycle journeys) and turn results into scaled wins
- Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience
- Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets
- Own performance marketing day to day — budgets, bidding, creative testing, and channel mix — and continuously improve CAC, ROAS, and conversion efficiency
- Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market
Key Requirements:
- Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle — ideally for a consumer app or digital product in Japan
- Strong analytical skills — comfortable working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution