ECommerce Business Manager

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

The eCommerce Senior Business Manager is responsible for overseeing multiple lines of business across WWE, UFC, and other TKO-operated properties, driving e-commerce strategy and execution to meet or exceed defined financial and performance goals. The Sr. EBM manages a team of ecommerce personnel while developing and adjusting merchandise and promotional calendars aligned to major live events, premium content moments, and partner priorities — coordinating closely with Business Analytics, digital marketing, and cross-functional leaders to optimize performance and identify growth opportunities. The eCommerce Senior Business Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partner with digital marketing, CRM, and Business Analytics teams to align campaign strategies, finalize monthly forecasts, and surface data-driven growth recommendations across WWE, UFC, and other TKO-operated properties.

• Serve as the primary business management liaison on key cross-functional initiatives, facilitating communication between departments and ensuring business needs are clearly understood and prioritized.

• Collaborate with peer eCommerce Business Managers to share and adopt best-practice procedures that elevate performance across the broader portfolio.

People Leadership:

• Oversee and direct assigned business management teams, managing people and workflows to ensure effective execution against business objectives and partner commitments.

• Coach team members to monitor KPIs, analyze site performance, and translate data insights into actionable recommendations that drive revenue and fan engagement.

Fan & Customer Impact (Obsessed with Fans)

• Develop and maintain a deep understanding of WWE, UFC, and other TKO-operated fan bases — including event calendars, content moments, and audience expectations — to ensure merchandising and marketing efforts resonate authentically.

• Align merchandise and promotional calendars to major live events and premium content moments, delivering timely, relevant fan experiences that drive conversion and loyalty.

• Coordinate with the digital marketing team to help optimize existing and emerging channels, ensuring fans are reached with the right message at the right moment across their purchase journey.

• Maintain strong partner relationships with WWE, UFC, and other TKO properties, acting as a trusted collaborator who generates revenue while honoring each brand's identity and priorities.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify and evaluate emerging e-commerce opportunities — including new channels, technologies, and promotional formats — to keep the assigned businesses ahead of evolving fan behaviors and market trends.

• Leverage data analysis and interpretation to forecast trends, stress-test assumptions, and bring forward creative, analytically grounded business recommendations.

• Continuously assess site performance metrics and translate findings into actionable improvements that drive growth across WWE, UFC, and other TKO-operated storefronts.

• Support strategic planning initiatives and marketing program development by bringing an entrepreneurial lens to campaign design and results analysis.

Ownership & Execution (Determined & Relentless Mindset)

• Track and analyze KPIs with rigor, presenting business results and conditions clearly in interdepartmental meetings and holding the business accountable to defined financial and performance goals.

• Manage competing priorities with exceptional organizational discipline, meeting deadlines and delivering with keen attention to detail — including during nights, weekends, and holidays aligned to major live events and high-impact business moments.

• Drive end-to-end execution of campaigns and cross-functional projects, from planning through results analysis, ensuring nothing falls through the cracks across a complex, multi-partner portfolio.

• Demonstrate a determined and relentless work ethic, performing under pressure and maintaining high standards of quality and accountability across all assigned businesses.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:

• 7+ years of related experience in e-commerce, business analytics, multi-channel retail, or digital marketing, with a proven track record of meeting revenue goals and managing partners.

• Demonstrated ability to manage people and workflows, with experience overseeing teams supporting complex, multi-partner businesses.

• Strong analytical capabilities, including experience interpreting data to forecast trends, evaluate growth opportunities, and drive data-informed business decisions.

• Experience coordinating with marketing and CRM teams to optimize campaigns and strategies across channels, with the ability to think both strategically and creatively.

• Ability to work flexible hours — including nights, weekends, and holidays — to support major live events, premium content moments, and other high-impact business opportunities throughout the calendar year.

• Excellent written, verbal, and presentation skills, with demonstrated ability to present business results and recommendations clearly to cross-functional and senior stakeholders.

• Knowledge of WWE, UFC, and other TKO-operated properties — including their fan bases, event calendars, and business priorities — preferred; experience supporting sports, entertainment, or media-focused e-commerce businesses preferred.

Education:
Bachelor's degree in business, marketing, or a related field required.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Conshohocken, Pennsylvania, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday. 

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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