VP, Engineering
US$300,000 – US$375,000 / yr base salary
Posted 12 Aug 2026
Advertised as “VP, Engineering, Data & MarTech”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 15+ yrs
- Management level
- People management
- Employment
- Hybrid
| Base salary | US$300,000 – US$375,000 / yr |
|---|
Field of studyComputer Science, Engineering (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
VP, Engineering, Data & MarTech
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.
As we continue to scale our global platform, the VP, Growth & Marketing Technology Engineering will play a critical role in unifying customer acquisition, lifecycle engagement, and data-platform engineering into a single revenue-driving organization.
ROLE OVERVIEW
This is a VP-scope engineering leadership role owning three integrated domains: digital marketing and acquisition engineering (including 130+ orchestrated pipelines, paid-media integrations, and emerging GenAI acquisition surfaces), martech and CRM/lifecycle engineering (multi-channel orchestration across email, SMS, and app push powered by Adobe Experience Platform, Journey Optimizer, and XtremePush), and the data, BI, and experimentation platform that both organizations depend on. Reporting to the SVP of Engineering, this leader sets technical direction across all three domains and leads distributed senior engineering teams spanning San Matero, Hyderabad, Brazil, and remote locations. The VP, Growth & Marketing Technology Engineering delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.