Influencer Marketing Manager

Job Description: 

You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh.

Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio.

You will … 

• Drive efficient customer acquisition working with our high volume influencer marketing channels.

• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.

• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns

• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.

• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. 

• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.

• Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.

• Develop meaningful creator relationships that engage audiences with our services and brands

• Put customer front and center and optimize channel UX in partnership with site/product team 

• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs

• Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches.