Lifecycle Marketing Manager

The role

For our global Mature Customer Marketing team in Berlin, we are looking for a Senior Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media. 

The Mature Customer Marketing team sits within the HelloFresh Group’s Global Customer Lifecycle organization. Our mission is simple: keep active customers active, and make sure they get the most out of their subscription — across our 6 brands, 18 countries and 30 markets.

As a Senior Lifecycle Marketing Manager, you’ll be a critical link between strategy and execution, partnering closely with CRM, Product Marketing, Physical Product, Tech and local marketing teams to design, brief and scale programs that keep our customers engaged with their subscription.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Own the lifecycle strategy deployment for your topic area and translate it into programs and campaigns that keep customers engaged with their subscription
• Partner with Product Marketing, Physical Product and Tech to spot opportunities that improve the customer experience and support your topic’s goals
• Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring messaging, targeting and execution meet our lifecycle and brand standards
• Work with local market teams across our 30 markets to adapt and roll out global strategy, balancing consistency with local relevance
• Use data to test, measure and continuously optimize campaign performance
• Track and report on the health of your topic area, flagging risks and opportunities to the wider Customer Engagement team
• Support cross-topic initiatives across the team as needed

What you’ll bring

• Strong project management skills, with experience managing complex campaigns across a high number of cross-functional stakeholders, including CRM Operations, Creative, Tech, and local teams.
• Strong creative briefing skills — experience translating marketing objectives, audience insights, and messaging needs into clear, inspiring briefs that give creative teams the direction and context needed to deliver strong work.
• Commercial acumen — experience operating in a commercial function (not necessarily CRM), with the ability to bridge lifecycle marketing thinking with commercial opportunities.
• A successful experience (3+ years) in CRM, lifecycle marketing, product marketing or a similar role, ideally in a subscription, e-commerce or FMCG environment