Team Lead, Paid Search

The role

As the Lead of Paid Search, you will guide the strategic direction and performance of one of the largest acquisition channels across the international meal-kit and ready-to-eat portfolio (HelloFresh, Green Chef, EveryPlate, and Youfoodz). Operating within a global, matrixed organization, you will act as the key bridge between centrally defined global strategy and local market execution.

You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the international market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.

You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.

You will...

• Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for the international entities.
• Strategic Leadership: Act as the primary interface between global marketing teams and local stakeholders. Provide structured feedback loops, influencing roadmap evolution based on local insights
• Market Expert: Ensure alignment between centrally defined strategies and regional performance goals
• Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.
• Budget & Performance: Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
• Advanced Analytics: Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executive stakeholders. Ensure data-driven decisions are communicated clearly across teams.
• Hands-On Reporting: Independently build and manipulate spreadsheets (Excel, Google Sheets, or internal tools like Gemini) to perform deep-dive analysis, model scenarios, and generate ad hoc insights. Translate findings into clear, visual presentations to guide strategic decisions and support your team.
• Support Acquisition & Reactivation Targets: Ensure Search and Shopping campaigns are structured and optimized to hit CAC, reactivation volume, and ROI targets that feed directly into churn and reactivation goals. Raising any opportunity to capture incremental conversions.