Regional Category Specialist

COMPANY OVERVIEW

HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, and body. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived.  Our mission is to provide the protection that makes this possible, for every worker, everywhere.

SUMMARY

The Regional Category Specialist is a product and category expert responsible for driving growth, adoption, and execution of HexArmor’s product portfolio within an assigned region. This role partners closely with Regional Sales Managers, Director of Sales, Marketing, Category and Product Management, and key distribution partners to expand category presence, support new product introductions, and influence end-user and distributor adoption through training, trials, and strategic category insights.

The ideal candidate combines deep PPE product knowledge, strong commercial acumen, and the ability to influence without direct authority across sales teams, distributor partners, and end users.

LOCATION

Primarily working out of Grand Rapids, MI or remote location with expected travel into the region (East, Gulf, and Midwest).

JOB DUTIES AND RESPONSIBILITIES

Category & Product Leadership

• Serve as the regional subject matter expert for Above The Neck (ATN) products (e.g., head protection, eye/face protection, hearing protection).
• Support category growth strategies aligned with HexArmor’s regional, national, and global product roadmap.
• Act as the voice of the customer and region by collecting competitive insights, usage trends, and unmet needs.
• Partner with Product Management and Category Management to support new product launches, pilots, and post-launch adoption.

Sales Enablement & Field Support

• Work alongside the Regional Sales Managers to drive category penetration and mindshare.
• Support key customer calls, plant walk-throughs, PPE assessments, and on-site product trials.
• Assist in converting competitive business through product demonstrations, technical comparisons, and value-based selling.
• Provide pre- and post-sale technical and application support.

Training & Education

• Conduct in-person and virtual product training for sales teams, distributors, and end users.
• Develop feedback and recommendations to improve training tools, product literature, and sales messaging.
• Ensure consistent product positioning and value proposition across the region.

Data, Reporting & Collaboration

• Track regional category performance, trial activity, and conversion results.
• Share insights with Sales Leadership, Product Management, and Marketing.
• Collaborate cross-functionally to ensure alignment between market needs and internal priorities.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Business, Marketing, Engineering, or a related field (or equivalent experience).
• 5+ years of experience in PPE, industrial safety, category management, product management, or technical sales.
• Strong understanding of distributor-based sales models.
• Experience supporting product launches, trials, or category growth initiatives.
• Ability to travel up to 50% within the assigned region.

SKILLS & COMPETENCIES

• Deep product and application knowledge in industrial safety/PPE.
• Strong presentation, training, and communication skills.
• Ability to influence and collaborate across sales, distributors, and internal teams.
• Strategic thinker with a hands-on, field-oriented mindset.
• Comfortable analyzing market data, competitive products, and customer feedback.
• Highly organized with strong time management and prioritization skills.

SUCCESS METRICS (First 12–18 Months)

• Increased category penetration and revenue growth within the assigned region.
• Successful execution of new product launches and regional trials.
• Improved distributor engagement and category adoption.
• Strong alignment and partnership with Regional Sales teams.

COMPENSATION

• Salary + Commission

EEOC/Accommodations/Drug Screen/Background Check

HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.

At HexArmor, we believe diversity in people and ideas makes us stronger. We are committed to attracting and retaining a diverse employee workforce honoring people’s experiences, perspectives, and cultural backgrounds. As one HexArmor community, we strive to create and maintain a working environment that is welcoming, inclusive, and impartial. If you require a reasonable accommodation during the application or interview process, please let us know.

** Employment offers are contingent upon an E-Verify check and the successful completion of a pre-employment drug screen and background check **