Content and Social Manager

TITLE: Content & Social Manager

REPORTING TO: Communications Manager

LOCATION: Marina del Rey, CA (Onsite Monday - Friday)

Who Is Flip?

There are 3 runaway categories in B2B AI — coding, legal, and customer support. We're at the center of the third, with a one-of-one market position and hundreds of diehard fan clients, from Under Armour to Tory Burch to some of the largest healthcare institutions in the country.

The market is dividing into two camps: generic tooling-and-FDE players building custom agents from scratch, and industry-specific solutions winning on client love due to speed of ROI. We're firmly the latter. Retail and healthcare alone represent $5B+ TAMs each, and we're still early.

We built the company on a simple idea: the best way to grow is to have a reference list as long as your customer list. We're a team of 100+ now, with offices in NYC, LA, and the UK. Many people here will tell you it's the best place they've worked and the hardest they've worked. Both are true.

What You’ll Own

You'll drive how Flip builds interest, connections, and engagement on LinkedIn, key industry outlets (trade publications, sites, partner’s social channels, podcasts, etc.) and secondarily on other social channels like Instagram and Reddit. You’ll own the planning, budget and execution for all of Flip’s paid marketing - bringing the rigor to make sure every dollar is planned, tracked and optimized. You'll create, manage and execute Flip's LinkedIn presence and paid marketing strategy, the primary ways we reach and engage our BtoB audience and attract great talent, working closely with our Communications Marketing Manager on messaging strategy.  You will interview clients and turn real data into compelling stories and written case studies.  You'll turn case study interviews, company news, and product moments into content that gets people to engage with Flip and drives SEO/AEO. You'll also be a key content contributor to our website redesign, writing page copy and content across the site. You’ll support events and client gifting.  You will work closely with Flip’s awesome Marketing team members: Communications, Growth Marketing, Experiential and Video Marketing.

Core Day-to-Day

• Manage LinkedIn day to day as our primary channel for reaching, engaging and growing our B to B audience and for attracting talent (leveraging Instagram and other social channels secondarily). You will be responsible for, in partnership with our Communications Manager on voice and messaging, developing and executing the plan, including: paid budget pacing, calendar, content creation, posting, engagement, creative testing, and reporting.