Paid Performance Marketing
Posted 18 Dec 2024
Advertised as “Lead - Paid Performance Marketing (Digital Marketing)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–5 yrs
- Management level
- People management
No salary listed for this role.
Job purpose
Paid Performance Marketing Team responsible for all media buying services and solutions from platforms such as Google, Facebook, Bing, Yandex, Naver, Baidu, and any other media buying platform. The main objective of the team is to deliver aCommerce client demand generation needs.
The role of Paid Performance Marketing Specialist is to be part of the collaborative team which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The Paid Performance Marketing Specialist is expected to be the project lead from the marketing side, to grow the client’s GMV and revenue.
Paid Performance Marketing Specialist will be working closely the analysts to achieve the project KPI and project profitability, and reporting to Paid Performance Marketing Manager.
Job Responsibilities
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Account allocations
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Quarterly reviews with vendors or partner
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Team process standardization and improvement
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Stay up to date with best practices, new tools and technologies
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Understand team’s challenges by managing end-to-end process: research, campaign planning, production, performance monitoring, campaign optimization, reporting and consultation
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Responsible for driving initiatives to achieve our client’s business objective (often revenue or number of lead) using search advertising (Google, Yahoo, and Bing), display advertising, YouTube advertising, and mobile application advertising
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Analyze and optimize the campaign portfolio using data-driven technique. Then, develop strategies to grow the business
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Channel performance evaluations
Key Requirements
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4-5 years of experience and knowledge in Digital Marketing is a must!
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Strong Google Marketing Platform knowledge is preferred.
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Strong analytical skills and experience generating performance reports
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Have team management experience.
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Eagerness to learn and adopt new tools/technologies as well as share knowledge with others
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A self-starting attitude – ability to work independently and take initiatives
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Ability to manage multiple projects simultaneously
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Ability to work as a team and with clients