BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 2–4 yrs
Management level: People management

Compensation

No salary listed for this role.

Role speciality

Campaign OptimizationDigital MarketingDisplay AdvertisingMobile Application AdvertisingPerformance MarketingSearch AdvertisingSocial Media AdvertisingYouTube Advertising

Useful technologies

BingGoogleGoogle Marketing Platform

MS-Excel

MS Office

MS PowerPoint

MS-Word

Yahoo

YouTube

Original posting

Job Responsibilities:

Monthly and quarterly business review
Stay up to date with best practices, new tools, and technologies
Understand the team’s challenges by managing the end-to-end process: research, campaign planning, production, performance monitoring, campaign optimization, reporting and consultation
Responsible for driving initiatives to achieve our client’s business objective (often revenue or number of lead) using social media advertising, search advertising (Google, Yahoo, and Bing), display advertising, YouTube advertising, and mobile application advertising
Analyze and optimize the campaign portfolio using the data-driven technique. Then, develop strategies to grow the business
Channel performance evaluations

Qualification:

2-4 years of experience and knowledge in Digital Marketing is a must!
Strong Google Marketing Platform knowledge is preferred.
Strong analytical skills and experience generating performance reports
Have a team management experience.
Eagerness to learn and adopt new tools/technologies as well as share knowledge with others
A self-starting attitude – the ability to work independently and take initiatives
Ability to manage multiple projects simultaneously
Ability to work as a team and with clients
Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD

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