Category Strategy Manager

WHO ARE WE?

 We are the Wellbeing Collective, an exciting new Global Business Unit within Unilever built with a start-up mindset. In North America these include OLLY, Liquid I.V., SmartyPants, Welly, Onnit and Nutrafol. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.

As part of the Wellbeing Collective (WBC), we have one customer facing account team across OLLY, ONNIT, SmartyPants and Welly. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Being part of the WBC offers the opportunity to represent more brands, and provide one voice to our customers, while also developing best in class capabilities. This is a remarkable group of people who have come together to work across several of the different operating companies.

THE ROLE: CATEGORY STRATEGY MANAGER

Reporting to the Category Strategy Senior Director, this person will serve as a key member of our team and will be an important asset to our continued growth. This position will help set the Vitamin category strategy for the future by producing key selling materials, proactively conducting high quality analysis, and synthesizing multiple data sources to develop clear recommendations for category and brand growth.  This role requires experience, independence, and the ability to actively identify opportunities through thought leadership and analytics + insights.  

KEY RESPONSIBILITIES

• Serve as a Vitamin category expert by analyzing data to provide tools, stories, and recommendations to grow the VMS category including assortment, shelving, and competitor dynamics 
• Drive accelerated growth across all our VMS OpCos by leveraging data and insights to drive strategic action 
• Provide national channel recommendations including shelving and assortment for all customers 
• Own inputs for internal company touchpoints such as Monthly and Quarterly Business Reviews and Monthly Planning Sessions as well as drive consistency across syndicated scorecards 
• Aid with strategic initiatives and growth planning (ASP, JBP, etc.) with key retailers 
• Support Category Strategy Senior Director with Innovation support for the VMS Operating Companies such as market sizing, category assessment, and opportunity analysis in conjunction with Brand Innovation Teams 
• Support Category Strategy Senior Director with post-launch support of Brand Teams in understanding shelving placement and competitive launches