Omni-Channel Manager

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.​

THE ROLE: SENIOR OMNI-CHANNEL MANAGER ​

OLLY is looking for a driven, entrepreneurial, creative and experienced ecommerce marketer to help build and maintain a best-in-class digital footprint on our .com/Omni platforms. Retail media has entered its agentic era, Walmart and Target are now defaulting to autonomous AI agents (i.e. Walmart Connect's “Marty”) for bidding, budget pacing and creative rotation. This role is evolving from media buying to orchestration: setting the objectives, guardrails and data foundation that let evolving systems perform, while still owning the strategic judgment, brand voice and retailer relationships. 

Reporting to the VP of Ecommerce and AI, the Senior Omni-Channel Manager will be expected to help develop a holistic strategy to increase overall Omnichannel sales and ensure OLLY continues outperforming the competition online, focused on our core Omni customers. The ideal candidate blends creative exploration and customer acumen with data-driven, AI-fluent decision-making to implement programs that bring new consumers into the brand and keep loyal consumers coming back. This will be a management role, supported by the Senior Omni Associate. 

**KEY RESPONSIBILITIES:**​

Team & Retailer Leadership 

• Recruit, mentor and develop the Omni Sr. Associate, ensuring best-in-class execution of Omni on-site media and retailer brand touchpoints. 
• Primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms (e.g., Walmart Connect's Marty) as they roll out new AI capabilities. 
• Key partner to Sales and Sales Strategy supporting customer business plans and goals within Digital Commerce  
• Partner closely with Social, Influencer, Consumer Response and Ecom leads to maintain an integrated marketing approach. 
• Partnering with Growth/Brand Marketing for a holistic approach to retailer.com traffic  

Performance Marketing & Agentic Media Management  

• Lead performance marketing strategy and campaigns on partners like Target, Walmart, Instacart etc. to drive awareness and Omnichannel sales across all customer platforms (in-store, .com and online grocery). 
• Responsible for managing a multi-million dollar budget — increasingly through setting objectives, conversion signals and guardrails for agentic/AI-driven bidding systems rather than manual tactic-by-tactic optimization.